Marketing Template

Sales don’t just happen. Very few people, organizations, or products ever just sell millions worth of their product . . . there are not many lottery winners. At BQB, we want to put all our authors in positions to have the best chance to sell tens of thousands of books.

The first thing you must understand is that you have to actively market and sell your book. This is no different whether you are with a large publisher or BQB; in fact, at BQB you get a lot more top-end support.

Our commitment to you is we will always do everything we can to market your book via the Internet, the shows we go to, opportunities that we come across, trainings, book signings, and anything else we can do. BQB is set up to only make money when the authors make money . . . this is a huge driving force for both of us. But we can’t do it all. Our business model is based on partnership marketing where BQB and the author are involved in every step of the process.

The following information has been created to help you focus on your personal sales and marketing plan and get you started on creating your individual marketing plan.

General Questions

• What are your goals for sales?
• How do you plan on achieving those goals?
• What do you think a sales and marketing plan should consist of?
• What is the budget you have designated to spend on the marketing of your book(s)?
• What do you feel comfortable doing to achieve your goals (your strengths)?
• What areas do you need help in to achieve your goals (your weaknesses)?
• How many books do you plan to give away? Are there any other marketing giveaways?
• What marketing pieces do you plan to do?
• What are some out-of-the-box thinking ideas you can do?

Identifying Sales and Marketing Opportunities

• List all the local papers where a press release can be sent.
• List all the local radio stations where a press release can be sent.
• List all the local television stations where a press release can be sent.
• Once these lists are made, spend time on the Internet finding contact email addresses, phone numbers, etc., and provide that information to Julie so that she has it for sending out press releases.
• Identify which form of social media you feel can be helpful and why.
• What are your niche markets? How do you plan on marketing to your niche markets?
• What will your internet presence be?

 To Do List

• Write your thirty-second pitch.
• Complete the New Author Checklist you were given when you joined BQB.
• Do you need and have a website? How do you plan to achieve this?
• Send an email to all your contacts.
• Set up your contact lists.

Interview Questions

Answer these questions:

• Why did you write your book?
• What was your motivation?
• How long did it take?
• What were any obstacles you had?
• What advice can you give other authors?
• How did you get published?

Additional Notes

• Make sure you identify where you can buy your book all the time.
• Make sure on you have call to actions where appropriate.
• Make sure you have books and other marketing materials with you all the time!

 

Click here to go back to the BQB Authors Portal.